Texas Theatre Welcomes 35mm Projector

29 06 2011

The Texas Theatre is proud to announce that 35mm is back. To celebrate, the Texas hosts a free 35mm Test Party on Thursday, June 30 from 6 – 10 pm. Happy hour specials at the bar all night as the projectionists practice 35mm projection on the big screen.  Click thru to check out all the greatness that will be “Tested”.

Be the first to witness 35mm film being shown in the Texas Theatre since the 1990s. A “cocktail vote” in ballot form will start at 7:30 pm as patrons are invited to suggest and vote on which films they’d most like to see back on the silver screen. These suggestions will be taken to heart for future bookings.

“It’s becoming widely known that movie theaters across America are ‘going to digital.’ As with most decisions we make, if every other theater is going one way, we tend to go in the opposite direction,” said Eric Steele, Chief People Officer for the Texas Theatre

Director Bryan Poyser (on crutches) with the best darn Chief People Officer Eric Steele out front of the Texas!
“Consider it a housewarming for this new addition to our family and like most things at the theater, we want to share its arrival with folks who will appreciate it” added Jason Reimer, Creative Director for the Texas Theatre.

The Creative Director making the movies play!!

At 8 pm, the test of brand new (old) machines will begin. The theater has various reels of trailers and films in its possession as well as a variety clips from resident film experts, Jim Reid and Erich Scholz. Expect to see something rare!

Erich Scholz believes the Dallas film community is eagerly anticipating the arrival of 35mm at the Texas Theatre. “It’s really exciting to see the Texas Theatre’s programming evolve in the past year,” said Scholz. “Opening up the doors to screening 35mm  — especially vintage archive prints — is really a Dallas film fan’s dream-come true. There will be some really cool stuff that we’re are now able to show at the Theatre that is only available on 35mm.”

A special preview screening of TROLL HUNTER will follow the 35mm Test Party at 10:30 pm. If the test goes as hoped, the film will be shown in 35mm.

35mm Test Party Details:

Thursday, June 30

Doors open at 5:30 pm

Happy Hour / Cocktail Party: all night

35mm test footage begins: 7:30 pm

Sneak Peak of TROLL HUNTER on 35mm: 10:30 pm





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